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The dress features 11 pounds of hair. Tressemmé
“Just like we would style our hair, the A-List Collection helped to shape the hair into the couture form while maintaining that unmistakable movement,” the designer explains, saying he became “really fascinated with the texture and movement of hair itself.”
“Hair can be braided, wrapped, twisted or smoothed,” he adds. “It behaves almost like fabric when you think about it.”
He also used Tresemmé products at his New York Fashion Week show this February, with models like “Heated Rivalry” star Ksenia Daniela Kharlamova completely transforming their tresses with the line’s smoothing formulas.