Warm air from outside passes through the towel, transferring some of its heat into the water. Cooler air then enters the room, creating airflow that can significantly improve comfort.
The effectiveness of this method depends on a few factors. First, humidity plays a crucial role. In dry climates, evaporative cooling is particularly powerful, as the air can absorb more moisture from the towel.
In more humid environments, the cooling effect is reduced but still present. Second, proper airflow is key. The window should ideally face a source of moving air, such as a gentle breeze or draft, to continuously replace the warmer air inside the room with slightly cooler air passing through the towel.
Even without a natural breeze, using a small fan to circulate air across the damp fabric can amplify the effect.
While this technique does not replace an air conditioner, it is energy-efficient, inexpensive, and surprisingly effective.