“Ultra-processed products are essentially like being at a heavy metal concert. They’re designed to drown everything else out. And it’s really hard for folks to tune in to the subtle classical music of a fruit or a vegetable,” says Ashley Gearhardt, a professor of psychology at the University of Michigan.
But research points to the idea that to maintain a healthier weight, we shouldn’t only focus on what we eat – but our mindset around food. In fact, there are health benefits to finding pleasure in eating, precisely because the expectation of what we’ve eaten goes on to shape how hungry we are.
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