Bad Bunny, born Benito Antonio Martinez Ocasio, will be the first Latin rapper to headline the show in the history of the event.
However, perhaps to the surprise of many, he will not be receiving a single penny for his performance.
Traditionally, the NFL does not pay artists for the Super Bowl Halftime Show – which essentially serves as a giant promotion for the performer’s catalog of work.
It also exposes the artist to millions of viewers – with the game typically one of the most watched television events each year.
Speaking to Forbes in 2016 ahead of Coldplay, Bruno Mars and Beyonce’s performance at Super Bowl 50, an NFL spokesperson said, ‘We do not pay the artists. We cover expenses and production costs.’
The performance typically has a sponsor as well. Apple Music began sponsoring the event in 2023 for Super Bowl LVII – taking over from Pepsi who had been the presenter for the previous ten shows.
